cruelty free makeup for women over 50
Aging Naturally Makeup

The Best Cruelty Free Makeup Brands for Women Over 50

(Last Updated On: September 9, 2019)

As mature women, we have choices. Choices that include where we live, what activities we engage in, how we nourish our bodies, what physical fitness routines we follow, the products we choose to use in our home and also on our skin.

When it comes to our skin and our face in particular, we can choose to spend a lot of money (I know…that’s a relative phrase), a little bit of money, somewhere in the middle or none at all on the care we give to it. We might consider the best cruelty free makeup brands, or perhaps not.

We can choose to use skin care products and cosmetics that are convenient, affordable, preferred, or have a long history in our life. For many of us, we choose to keep using the products we’re familiar with and have purchased for years. They’re our best buds. But are they the best choice for us now…today…at this time in our life?

What if there are other options for you as a woman over 50, cosmetics in particular, that would be beneficial to your skin and also to the environment and our animal friends? Maybe it’s time to look past what is familiar for some new alternatives.

That was my very long introduction to the topic of the best cruelty free makeup brands for women over 50. To me, there should be an understanding of the ‘why’ as well as an education about cosmetic companies and environmentally friendly brands.

Cruelty free cosmetics and skin care products are something I have become aware of, and am working towards a full commitment to purchasing and utilizing exclusively. But, I hadn’t spent the time to learn what the term ‘cruelty free’ really means. Here is a definition:

According to Wikipedia: Cruelty-free cosmetics is a category containing all cosmetics that have not been tested on animals. The FDA has not approved a legal definition that binds this term to a certain set of criteria, making it difficult to define. 

However, in addition to the final product, most advocates for cruelty-free beauty agree that none of the ingredients used in the production of the cosmetic can be tested on animals in order for it to be truly cruelty-free, despite the fact that many companies who brand themselves as such still use raw materials that have been tested on animals.

There is an organization called Cruelty Free International, a non profit entity that champions the cause to eliminate animal experiments worldwide.

The Leaping Bunny Program includes eight national animal protection groups who have banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). They promote a single comprehensive standard with an intentionally recognized Leaping Bunny Logo.

A Leaping Bunny Certification can be sought and obtained by companies, indicating that they have passed a rigorous set of criteria and agree to ongoing testing to ensure that they continue to adhere to the established cruelty free standards.

A company can provide cruelty free products without the Leaping Bunny certification, so a lack of that symbol doesn’t mean the products would not qualify, or that they do not in some way manufacture their products in a cruelty free environment.

All that said (whew!), here are three companies that offer cosmetics for mature skin and the products are cruelty free. My experience personally is with the first, Thrive Causemetics, and the other two are highly rated, so I ranked them in my personal ‘best’ category for cruelty free makeup brands.

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Best Cruelty Free Makeup Brands for Women Over 50
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best cruelty free makeup brands for women over 50

Thrive Causemetics

Leaping Bunny certified, this company was founded by makeup artist and product developer Karissa Bodnar, with a theme of Beauty with a Purpose. For every product purchased they donate to help a woman thrive. Some of the ways they do this is to support women fighting cancer, those surviving domestic abuse, and emerging from homelessness.

Thrive’s products are vegan, 100% cruelty free formulas using proven ingredients without the use of parabens or sulfates. The cosmetics are developed in a highly controlled environment at their lab in Los Angeles.

Candi Randolph makeup for mature skin

I chose to begin using Thrive Causemetics several months ago for the reasons stated above, and, their products are beneficial for mature skin. I’m currently using the Buildable Blur makeup, Triple Threat Color Stick and Sculpt Bronzing Powder on my face.

The Waterproof Eyebrow Liner and Semi-Permanent Eyebrow Gel are wonderful for my aging brows. The product stays in place all day and washes off nicely at night.

Next on my list will be the Eye Brightener and Lip Mate High Shine Reviving Topper, which instantly plumps lips and fills fine lines. I’m anxious to try both, but as I’m a girl on a budget, my purchases occur when they can. It’s worth it to me, though, to spend a bit more on a quality product.

Thrive Causemetics are sold online, so it’s not the type of product you can test out before purchasing. But, their return/exchange guidelines are very generous. I needed to exchange my first makeup choice because it was too light, and it was a simple, quick process.

Use the link above to get $10 off your first purchase and free shipping if your order exceeds $50

Look Fabulous Forever (LLF)

This UK based company was founded by Tricia Cusden and they sell their products worldwide. The company received an award from Cruelty Free International and they display the Leaping Bunny logo on their site.

The philosophy of LFF is to celebrate mature beauty, to challenge perceptions and to embrace the benefits of aging. I like that!

Look Fabulous Forever is dedicated solely to the mature face, like ours, with a full range of makeup and some skin care products, all sold online. There are a number of ‘how-to’ videos as well as lots of helpful tips on the site, particularly when it comes to choosing the right color of makeup for your skin.

A few of the LLF products contain a small amount of beeswax, and the eye shades contain lanolin alcohol. All of the products except the mascara are gluten free, and all but a handful are vegan.

Look Fabulous Forever also offers an ‘At Home’ option for women who want to own their own business and help other mature women look fabulous. According to the site, you would purchase a makeup kit with the entire collection, attend a full day’s training to learn more about the brand, products and your at-home business.


Juice Beauty

Leaping Bunny certified, this progressive company was the brainchild of Karen Behnke, a serial wellness entrepreneur who launched the company in 2005.

Juice Beauty offers award winning skincare and makeup products that meet rigorous USA organic regulations supported by solid eco-values that include purchasing many ingredients locally from West Coast certified organic farmers. They manufacture strictly in the USA, often with solar & wind power, utilizing sustainable containers and printing with soy ink.

What makes this company unique is that their products start with an organic botanical juice base, not the most common base used by others, which is water. Read more about “why juice”.

For those of us with mature skin, the Stem Cellular Anti Wrinkle Skincare collection is of particular benefit. This line offers products for your overall face, with some formulated for targeted areas such as the eyes and the neck.

One product caught my eye as I was perusing the site, the Stem Cellular Exfoliating Peel Spray, that instantly exfoliates to uncover smoother, younger looking skin after just one use.

The makeup products that Juice Beauty offers are geared toward locking in moisture, smoothing lines & wrinkles, and protecting against free radical damage. All of these are on the list for women over 50!

Note that Juice Beauty products are available at select retail locations. In my area, I can purchase them at ULTA and Whole Foods. Check your area here.


Find Cruelty Free Cosmetic Products at Target

Purchasing makeup and skin care products online isn’t for everyone, so I’ve created a list of brands that stipulate they provide cruelty free products + are available at Target as well as other retail locations:

Interesting list, isn’t it? You see some familiar brands, but also the brands that are noticeably absent.

We all have choices to make, including the makeup brands we choose as women over 50.

When I’m breezing through Target and need to pick up a quick makeup or skin care product, you can be sure I’ll shop these ethical skincare brands first. I want to make the commitment to cruelty free products. How about you?

Linking up with Nancy’s Fashion Style

Candi Randolph Midlife Blogger

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Best cruelty free makeup brands for women over 50




  • Hi Candi, I think as we age we become more aware of the products we are using the what actually goes into them. I didn’t realise LFF now has expanded in the way it has thanks for the info. I love makeup products and finding one that is cruelty free is an added incentive to purchase. Thanks for sharing and have a beautiful weekend. x

    • Candi Randolph

      Hi Sue, I know it’s been an education for me, from the products I clean with, to the personal care items, to the makeup and skin care. I feel good knowing that the makeup I use, for example, does not harm any animal or hurt the environment. Thanks, as always, for stopping by! xo

  • It’s so great that there are more cruelty free products out there these days. I too try to buy products that are cruelty free and natural.

    • Candi Randolph

      Hi Julie, yes, the increased choices are encouraging. Thanks so much for stopping by!

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